As stores worldwide were gripped Friday by the now familiar scene of gadget geeks scrambling for Apple’s latest smartphone, we at As U Wish have tried to innovate as well. With a more sombre air than usual, we would like to announce the launch of SoundProof, our mobile application for the iPhone. Get instant access to artist interviews about what’s currently playing on your phone with a smart iPod player.

SoundProof streamlines our song and artist facts directly to your iPod and automatically gives interesting facts about what’s playing. It also allows you to post what you’re listening to on Facebook quickly and easily, which is a feature we look forward to seeing because it can change the way we share the music we love.